Description

– FASHION COMMUNICATION -

What is fashion communication? Students came in to class today with a bunch of materials and garments that they were asked to get not knowing what for.

The morning started off with a small briefing of the project: “DO/UNDO/REDO”. The project was a group one, in pairs to be precise. We each worked with another student that had a conflicting set of words and we created 3 final hybrid looks.

During the day we learnt to work collaboratively and to co-operate with each other, sharing different ideas and sometimes even combining them.

We started the day with creating one look on each other with the words “black” and “white”. We then starting thinking about the 3 hybrid looks:

For the first look, we thought of chaos. We thought about the chaos that each of individual holds in their mind and how overwhelming it can become sometimes and made an image out of it representing the chaos that a person chooses to show to the world.

For the second look, we thought of patterns and space. We created an image showing that sometimes a bad look that is unpleasing to the eyes combined with the proper space and the right background could create an image that is nice to look at.

For the third look, we thought about gender and genderless and thought of a way to combine both. We created a look from two photographs combined into one: half represented a mix of gender and the other represented a genderless person whereas the elements identifying ones gender are blocked.

This one-day project opened our minds to the multiple ways fashion is communicated per example through photography, styling, fashion film… It also showed us the different ways of raising awareness through style and fashion.

I have learnt that fashion communication is more of an image making and not design making and I think today I understood the difference between fashion design and fashion communication specially while looking at people’s strategies and work.

GCD - FASHION COMMUNICATION

Confirm copying