PINCH FOOD DESIGN
"A NEW DESIGNY FOOD COLUMN"
Through this interaction, they are hoping to encourage children to make healthy food choices by introducing color teachings such as red snacks stimulate confidence, yellow snacks stimulate friendship etc...
Source: http://studioprzedmiotu.pl/taste-a-new-designy-food-column-by-pinch-food-design/
NIKE
NIKE
"RUN FOR CHARITY ON NIKE'S TREADMILL"
Nike installed a public treadmill to encourage people passing by to get on it for a bit. For every kilometer walked or ran, Nike donated money to UNICEF. This add is not only helping the consumer to see how little effort it takes to exercise their body but also how little effort it takes to donate to charity.
The interaction between the object and the crowd in order to make a statement is very successful.
Source: http://tonisinteractive.blogspot.com/2012/03/2-run-for-charity-with-nikes-treadmill.html
BERGER PAINTS
"BERGER NATURAL FINISH COLORS"
For the "INTERACT" project, I decided to do some research before starting this project. The first research I found interesting is the "Berger Natural Finish Colors" billboard. It is a billboard published by Berger Paints in 2009 in India.
It is an excellent example of environmental advertising using the surrounding of a billboard to make it stand out from others.
The reason why this is a very successful interaction is because it stands out from others.
At dawn and dusk the colors change with the background putting the billboard at one with its environment.
Berger paints wanted to highlight the natural colors of their new range of paints in an innovative way.
This interactive element really made their brand more memorable.
Source: http://marketingexamples.net/display/berger-natural-finish-colours-billboard/
ACESS AGENCY
"DRINK AWAY THE ART EXHIBITION"
At a gallery in Germany, guests are invited to drink away the art. This is a perfect example of interactivity which was part of our inspiration for this project.
Source: http://studioprzedmiotu.pl/taste-a-new-designy-food-column-by-pinch-food-design/
M AND M'S WORLD
Our interaction model was inspired by M&M'S WORLD colored columns
LEAF FORWARD
"PASS THE BILL"
Research for "INTERACT" project.
When Canada legalized weed, Leaf Forward, a marijuana business accelerator, produced rolling papers imprinted with the words of Bill C-45, the "Cannabis Act", that made legalization a reality.
The limited edition papers feature all 152 pages of the bill, encased in packaging that also mimics official Canadian government documents.
I found this project really interesting whereas the producers used their crowd in a creative aspect to make their brand more memorable.
Source: https://adage.com/creativity/work/leaf-forward-pass-bill/954071
JENNIFER RUBBELL
"OLD FASHIONED DONUTS"
They believe that combining good food and art will create a more memorable experience. Their goal is to make people enjoy the food, be delighted by its presentation and also spark conversation and generate an interactive moment with strangers.
Source: http://studioprzedmiotu.pl/taste-a-new-designy-food-column-by-pinch-food-design/
MORTOR SOLIGEN
"Extremely sharp Hobby"
The German company Martor Soligen is a leading manufacturer of extreme sharp hobby razor blades.
They are used to cut cardboard, plastic and other materials, that's why they placed two mock ups of typical Mortor blades on billboards.
Around the first billboard, they placed fake pigeons that look like they were cut in half by trying to sit on the extremely sharp razor.
Next to the second one, they placed fake remains of a meteor looking like it had been cut by the extremely sharp razor blade.
Source: https://www.coloribus.com/adsarchive/outdoor/martor-extremely-sharp-10670005/
